In the newspaper's advert you can only see the shampoo and guess that it's going to make a good effect on you, but you don't have any proof of that. I think that the TV commercial has a lot more information because it shows different results that you're going to obtain if you use this product. But there's one thing that the TV commercial doesn't say and it's that it is for oily hair types and the newspaper's advert does, because in the image of the shampoo it says "For oily hair". The image of the shampoo also appears on the TV commercial but it isn't as noticeable.
In my opinion the best is the one that appears on TV just because it gives you more information and it captures more your attention.
By Sara Merino Fernández 3C