In this image we can see the new iPhone 5 in black. We can also see the front part and the back of the mobile and how narrow is it. Also it appears the slogan which is "The biggest thing to happen to iPhone since iPhone"
These commercials deal with the new iPhone 5. Both of them show us the new characteristics of this mobile. For example, the first one tells us that now, with the new iPhone, you can take beautiful photos in panorama and on the second one it tells us that the screen from this new mobile is as big as our thumb, so it's easier to use it.
I think that the advert on the newspaper doesn't give you enough information about the product but the TV commercial does. Anyway in the commercial doesn't appear the slogan but that isn't as important as how is the mobile like.That's why I think that the TV commercial is better, also because it catches the attention more than the newspaper advert.