Here is the Vodafone's newspaper's advert. You can see the Vodafone's logo and the information about an offer.
Here is the same girl looking photos in the mobile. When she finds one of them who doesn't like, she deletes it, but also all the contacts that where in the mobile phone.
Thanks to the offer the father can recover them.
Differences: In the newspaper advert you only see a girl with a mobile phone and the offer over she, but in the oder you can watch a funny history, specially the face of the girl when she knows that all the contacts are deleted.