Wednesday, July 18, 2012

One of the best graphic drawers of our time: Today is the 80 th birthday of Mafalda´s creator., Quino

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"You might not know who Joaquin Salvador Lavado is. You might not be familiar with his nickname “Quino” either. But I’m sure that at some point of your life you’ve bumped into his creation, Mafalda (not to be confused with the Hogwarts witch).
Today is Quino’s 80th birthday and we wanted to thank him for having drawn a friend with which many of us grew up.
Born in the province of Mendoza, Argentina, in 1932, Quino was given his nickname to differentiate him from other members of his family. In 1945, soon after finishing high school, Quino enrolled into college to learn how to draw. He begun traveling back and forth to Buenos Aires trying to get his cartoons published in newspapers, but to little success.
In 1963, his first book of comics, Mundo Quino, was published. An advertising company was looking for a cartoonist to create a strip for a home appliances brand called Mansfield.
The strip had to be a mix between Blondie and Peanuts and the characters’ names had to begin with the brand’s letters. Quino created Mafalda and her friends, and although the ad campaign never took off, Quino begun the adventures of this little girl.
The comic ran in different newspapers from 1964 to 1973 and was translated into more than 30 languages. When Quino was asked why he thought Mafalda wasn’t that popular in English-speaking countries his response was that she was “too Latin American.

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