ADS ON TV VERSUS ADS ON WRITTEN PRESS By Sara Alonso 3º B

The new commercial about “Movistar Fusión” on written press leave us indifferent, and goes quite unnoticed, while the TV ad of the same service captures our attention, and fulfills its objectives of impress and being remembered. We associate the music, “Come Together” by the Beatles, with Movistar, and we often recall the product while we hum the song.

The new commercial about “Movistar Fusión” on written press leaves us indifferent, and goes quite unnoticed.  It just shows the different possibilities of the product over a blue picture of a city. The slogan says: `El  camino de la telefonía fija y movil´.

This is the TV commercial:

While the TV ad of the same service captures our attention, and fulfills its objectives of impress and being remembered. We associate the music, “Come Together” by the Beatles, with Movistar, and we often recall the product while we hum the song.  The commercial shows many people touching phones and laptops as if they were an orchestra playing the song I’ve already said.

                                               Differences:

The written commercial can’t produce you an effect of happiness and it doesn’t invite you to contract their phone and internet services, instead of the TV commercial, that is more interesting.